we help others use media as a strategic tool for building brand awareness with a focus on strong return on investment

Vector provides the services and support functions critical to the effective planning and execution of media strategies. The following services form a comprehensive media planning and buying program, or can be accessed individually.

Media Planning

  • Integrated media planning
  • Digital
  • Broadcast
  • Out-of-home
  • Print
  • Specialty

Media Buying & Management

  • Negotiation & contracting
  • Ad material coordination and trafficking
  • Proof of performance / invoice verification and make-goods
  • Performance analysis and reporting

Digital Only

  • Paid search / SEM
  • Display / programmatic
  • Mobile
  • Paid social (multiple platforms)
  • Cross platform digital

Media Audit

(under conditions of non-compete only)

  • Media plan best practice reviews
  • Third party research
  • Performance vs. plan analysis
  • Benchmark guidelines

Media Education & Training

(for in-house or freelance staff)

  • Competency and skills profiling
  • Media planning fundamentals
  • Media buying
  • Media administration
  • Media accounting / financial management

Custom Strategy Consulting

  • Customer journey and persona research and profile development
  • Triangle Planning: the optimum integration of customer journey, brand message and media channel
  • Media consumption profiling