we help others use media as a strategic tool for building brand awareness with a focus on strong return on investment
Vector provides the services and support functions critical to the effective planning and execution of media strategies. The following services form a comprehensive media planning and buying program, or can be accessed individually.
Vector Media can provide you with an objective, third-party review of your existing media strategies, buys and administrative processes. Whether you have an in-house media unit or use an advertising agency, Vector can help you analyze and optimize your media function or simply develop a media landscape for future planning purposes.
Planning advertising strategy is our passion. From print to web, from broadcast to social media, we develop regional, national and international media plans. In today’s complex paid media-verse, collaboration and integration with client sales, social media and digital resources is critical.
Our approach is objectives-driven, and because we’re media agnostic we approach strategy development without pre-conceived notions of media mix. Strategies are developed once we know and understand the targeted consumer, and how they interact with and consume media.
Media Buying & Administration
This is the financial / transactional side of our business. Some of our clients have very specific media or niche market requirements – or they don’t want the administrative and financial burden. They choose to use our media buying service to reduce administrative burdens and to ensure accurate and timely financial management.
Media Education & Training
Vector provides media planning and buying training on a custom basis. If you have an in-house media function or simply wish to ensure or reinforce best practice, we offer a series of media modules and toolkits to allow you to improve your media game.
Our training features modules for planning and buying traditional off line media, on-line planning and buying, SEM planning and execution as well as social media. We also provide training on emerging media platforms such as mobile. Finally we have modules that focus on media administration, including basic financial management of media activity.