Services
we help others use media as a strategic tool for building brand awareness with a focus on strong return on investment
Vector provides the services and support functions critical to the effective planning and execution of media strategies. The following services form a comprehensive media planning and buying program, or can be accessed individually.
Media Planning
- Integrated media planning
- Digital
- Broadcast
- Out-of-home
- Specialty
Media Buying & Management
- Negotiation & contracting
- Ad material coordination and trafficking
- Proof of performance / invoice verification and make-goods
- Performance analysis and reporting
Digital Only
- Paid search / SEM
- Display / programmatic
- Mobile
- Paid social (multiple platforms)
- Cross platform digital
Media Audit
(under conditions of non-compete only)
- Media plan best practice reviews
- Third party research
- Performance vs. plan analysis
- Benchmark guidelines
Media Education & Training
(for in-house or freelance staff)
- Competency and skills profiling
- Media planning fundamentals
- Media buying
- Media administration
- Media accounting / financial management
Custom Strategy Consulting
- Customer journey and persona research and profile development
- Triangle Planning: the optimum integration of customer journey, brand message and media channel
- Media consumption profiling