4 Ways to be a GREAT Agency Client

Media planning agency evaluation is not easy.  We understand our position in the client > service continuum and are always thrilled when clients trust us with important advertising decisions and resources.  Of course, the onus is on us to address our clients’...

CBC “Ad-Free” ? A Media Agency Perspective

The CBC has introduced an ambitious proposal to go all-in on public broadcasting, dropping advertising altogether and investing in building Canadian culture, closely following the fully publicly funded BBC model. While the sky would not fall if CBC stopped selling...

Secrets of Bullet Proof Marketing Implementation

This blog was originally published on Francis Moran’s blog You’ve spent hours and sweat to design what you thought was a perfect, logical, competitive, customer-focused, go-to-market marketing plan.  It probably includes advertising. Despite all that effort, the...