Blog
4 Ways to be a GREAT Agency Client
As an agency in the vast marketing / advertising ecosystem, we understand our position in the client > service continuum and are always thrilled that our clients would entrust us with important advertising decisions and resources. Of course, the onus is on the agency to best address client needs and objectives. However, I believe client methods, actions and culture also play an important role in the quality and value of the work we deliver. As agencies, we should be helping our clients to be GREAT clients!
read moreCBC “Ad-Free” ? A Media Agency Perspective
The CBC has introduced an ambitious proposal to go all-in on public broadcasting, dropping advertising altogether and investing in building Canadian culture, closely following the fully publicly funded BBC model. While the sky would not fall if CBC stopped selling advertising, it would mean a diminished paid media environment.
read moreImproving marketing knowledge helps avoid “losing the plot”
In today’s hyper-paced marketing and advertising world, there are numerous internal and external demands and distractions experienced by today’s marketing managers. As a result it’s easy to “lose the plot” related to the purpose of the firm, the understanding of the...
read moreSecrets of Bullet Proof Marketing Implementation
This blog was originally published on Francis Moran's blog You’ve spent hours and sweat to design what you thought was a perfect, logical, competitive, customer-focused, go-to-market marketing plan. It probably includes advertising. Despite all that effort, the...
read moreIs The CBC Really Moving Forward? Season 2012 Commentary and Analysis
Vector Media attended the CBC’s Fall 2012 launch party on May 10/2012. While there was some evidence of innovation, it was mostly touting of existing content and programming, making one wonder what exactly was moving forward?
read moreFive Old School Mistakes Creeping into Digital and Social Media Planning
Rob is Vector Media's Director of Research and Strategy Integration. The near-ubiquitous availability and always-on nature of the Internet has changed how consumers learn about, consider and make decisions regarding almost everything: purchases, politics and even the...
read more