Blog

4 Ways to be a GREAT Agency Client

As an agency in the vast marketing / advertising ecosystem, we understand our position in the client > service continuum and are always thrilled that our clients would entrust us with important advertising decisions and resources. Of course, the onus is on the agency to best address client needs and objectives. However, I believe client methods, actions and culture also play an important role in the quality and value of the work we deliver. As agencies, we should be helping our clients to be GREAT clients!

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CBC “Ad-Free” ? A Media Agency Perspective

The CBC has introduced an ambitious proposal to go all-in on public broadcasting, dropping advertising altogether and investing in building Canadian culture, closely following the fully publicly funded BBC model. While the sky would not fall if CBC stopped selling advertising, it would mean a diminished paid media environment.

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Secrets of Bullet Proof Marketing Implementation

This blog was originally published on Francis Moran's blog You’ve spent hours and sweat to design what you thought was a perfect, logical, competitive, customer-focused, go-to-market marketing plan.  It probably includes advertising. Despite all that effort, the...

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