Who is Vector
Today’s advertising environment is complex, rapidly changing and sometimes confusing – to customers and marketers alike. At Vector Media we strive to reduce the guesswork and false economies in the media planning and buying process, making it strategic, creative, and cost effective!
why we do what we do
Two beliefs guide everything we do at Vector Media:
- Paid media is a big investment for any marketer – take care of it!
- You don’t need to be big to be great – either as a client or an advertiser
Vector Media is a division of NP53 Marketing Group Ltd., a professional services holding company that also owns The | Marketing | Works, a marketing strategy consultancy.
The | Marketing | Works (1992) was our start-up. Rob Woyzbun and Veronica Engelberts were already experienced ad agency planners, account executives and media strategists. They believed there was a gap in marketing services for clients with challenging marketing or brand objectives – but who were not a good fit for larger national or multi-national agencies. Too small? Too ambitious? To controversial? They wanted to fill that gap. So they started The | Marketing | Works, a virtual marketing services agency.
As business grew through the 90’s, clients were increasing their investment in paid advertising – both large and small. Vector Media was spun-off as a separate business unit designed to service that very specialized requirement for media planning and buying.
We are proud to be members of several industry organizations, providing us with resources and insight into the issues that affect not only our industry, but ultimately the clients we serve.
Vector Media: n. media planning and buying agency; syn: making sense of digital and traditional media channels that can reach and engage customers and prospects; adj: improving effectiveness, efficiency, and great to work with!
Meet the team
Partner, Director Research and Strategy Integration
I support our media team and clients by integrating brand and media research insights with our media strategies and tactics. Outside of Vector I’m an amateur architect and builder/maker with a love for all things related to wind and water.
President, Media Director
My role is twofold; leading the development of media strategy, and supporting Vectorians in delivering their best work for our clients. In my spare time I am always working on a better green thumb!
Director of Finance
I lead the finance team and overlook the day to day financial health of the company and advise senior management on various matters and implement financial controls which both assist the company as whole, our clients and vendors. Interesting fact, I am an Accountant and music producer, and both I deal with numbers.
Buyer / Planner
I’m part of the Broadcast team at Vector Media and help clients reach their marketing goals by planning and executing television and radio campaigns. My passion is finding the perfect television programs and radio stations to reach each clients’ specific audience. When I’m not planning and negotiating outstanding broadcast schedules or trucking my daughters to dance or soccer, you will probably find me enjoying a glass of wine while watching Outlander.
I specialize in negotiating, planning, buying and executing Digital, OOH & Print media plans. I’m passionate about creating and implementing tailored media strategies to achieve client KPIs. When I’m not working on a campaign, you can find me outside on my bicycle or enjoying a bite to eat at one of Ottawa’s many restaurants.
Digital Media Coordinator
I’m part of the digital team at Vector, and I help build and execute effective digital marketing campaigns for all things digital: Social, Programmatic, and Direct. In my free time you can find me exploring all of the restaurants the GTHA has to offer, or playing video games.
Senior Media Administrator
My role at Vector involves working with both the finance and media team, ensuring invoicing agrees with our media buys as well as sorting out any discrepancies. It is of the utmost importance to me that our clients receive accurate and timely invoicing — delivering on Vector’s promise of “We’ve got this!”. In my spare time I love being with my family, curling and enjoying a girl’s night out!
As a part of the accounting team at Vector, I make sure vendors are satisfied and our company meets all its obligations as and when expected. I spend my free time cooking and swimming and sometimes appreciating the nature while patiently waiting to catch a fish!
Planner / Buyer
I’m part of the broadcast team at Vector, and I help manage and execute effective broadcast campaigns for all things broadcast: Television, Radio and Sponsorship opportunities. I enjoy building great relationships with both vendors and clients, to create a win-win-win partnerships for Vector, vendors and clients. In my free time, you will find me enjoying a nice meal at one of Toronto’s many great restaurants with family and friends, sharing wonderful stories with each other.