Who is Vector
Today’s advertising environment is complex, rapidly changing and sometimes confusing – to customers and marketers alike. At Vector Media we strive to reduce the guesswork and false economies in the media planning and buying process, making it strategic, creative, and cost effective!
why we do what we do
Two beliefs guide everything we do at Vector Media:
- Paid media is a big investment for any marketer – take care of it!
- You don’t need to be big to be great – either as a client or an advertiser
Vector Media is a division of NP53 Marketing Group Ltd., a professional services holding company that also owns The | Marketing | Works, a marketing strategy consultancy.
The | Marketing | Works (1992) was our start-up. Rob Woyzbun and Veronica Engelberts were already experienced ad agency planners, account executives and media strategists. They believed there was a gap in marketing services for clients with challenging marketing or brand objectives – but who were not a good fit for larger national or multi-national agencies. Too small? Too ambitious? To controversial? They wanted to fill that gap. So they started The | Marketing | Works, a virtual marketing services agency.
As business grew through the 90’s, clients were increasing their investment in paid advertising – both large and small. Vector Media was spun-off as a separate business unit designed to service that very specialized requirement for media planning and buying.