by veronica | Apr 5, 2012 | Blog
At a recent new business pitch our firm was grilled on our ability to negotiate the lowest possible media costs. The client perception was that a smaller agency would lack the clout to deliver low media costs. This is how we addressed this very good question. It’s all...
by veronica | Apr 5, 2012 | Blog
In this three part series, we’ll review the characteristics and skills that can make you an effective media planner and buyer, or if you are an advertiser, a discerning buyer of media services! A quick note – my perspective is from a smaller agency where the lines...
