Media Buying While the planning process defines direction and strategy, the media buyer put the plan into action. At this stage, we finalize the actual media buy, working closely with each media organization to ensure the theoretical becomes reality. Our buyers are knowledgeable and experienced in all types of media including broadcast (television and radio), on line / Internet, newspaper and business press, out-of-home, and specialty media. They are also supported by a comprehensive database of media resources, including national, North American and global media vehicles.