Media Planning We specialize in business to business media planning for global, North American, national and regional markets. We employ a rigorous analysis, using a proprietary optimization model called MOBI™ (Media Optimization for Business Impact) to develop media strategies that may include one or combination of traditional and Internet-based media vehicles. In practice, our approach blends planning with negotiation to ensure that the final media strategy is both optimal and realistic. Using our proprietary planning software MOBI, we create targeted, strategically driven media solutions that provide high value for the investment. And we do this with an eye to cost efficiency, creativity and accountability.