FOR IMMEDIATE RELEASE THE / MARKETING / WORKS Inc. Spins Off Its Media Services Division (Ottawa) – THE / MARKETING / WORKS Inc. (T/M/W), an Ottawa-based marketing and advertising management company, announced today the spin off of its seven-year old Media Services Division. The new company, named Vector Media (www.vecmedia.com), will specialize in devising media advertising strategies for the burgeoning high technology and business-to-business sectors. Veronica Engelberts, one of T/M/W’s founders, will lead Vector Media as its Managing Partner and Media Director. “Vector Media is a natural evolution of T/M/W’s Media Services Division, particularly in light of the dynamic growth we’ve seen with the technology and B2B sectors,” says Engelberts. “Most companies know exactly who they need to reach with their advertising messages, and they know what they will to say to them. It’s the ”how” to reach them that’s the real challenge. Our proprietary planning model disseminates and analyzes this myriad of media options, and identifies the vehicles and opportunities that are most relevant to our clients’ objectives. From there we develop and implement a targeted media strategy.” Vector Media works with some of Canada’s leading technology companies including Mitel Corporation, Cognos, Tundra Semiconductor, Mosaid, and DY 4 Systems. Most recently, the firm won its first US assignment with Minneapolis-based IntraNet Solutions, and will implement this software company’s first North American brand media strategy. Vector Media works closely with many of these organizations’ internal and external creative agencies to create a unified advertising solution. “We specialize in media advertising solutions, and dedicate ourselves entirely to understanding this space,” says Engelberts, “We believe that our best work comes from collaborating with our clients’ creative specialists to deliver the ultimate advertising solution.” Engelberts estimates annual media advertising at over $7 million and growing. “We’re hiring professional media staff right now to keep up with the demand – it’s an exciting time of growth and change.” The company is located in the heart of Ottawa’s By Ward Market, retaining the office space originally occupied by T/M/W, who has moved into larger space located two blocks away. For more information contact: Veronica Engelberts, (613) 789-7331 ext. 201 Veronica@vecmedia.com