Vector Media: n. media planning and buying agency; syn: making sense of digital and traditional media channels that can reach and engage customers and prospects; adj:improving effectiveness, efficiency, and great to work with!
why we do what we do
Two beliefs guide everything we do at Vector Media:
- Paid media is a big investment for any marketer – take care of it!
- You don’t need to be big to be great – either as a client or an advertiser
Vector Media is a division of NP53 Marketing Group Ltd., a professional services holding company that also owns The | Marketing | Works, a marketing strategy consultancy.
The | Marketing | Works (1992) was our start-up. Rob Woyzbun and Veronica Engelberts were already experienced ad agency planners, account executives and media strategists. They believed there was a gap in marketing services for clients with challenging marketing or brand objectives – but who were not a good fit for larger national or multi-national agencies. Too small? Too ambitious? To controversial? They wanted to fill that gap. So they started The | Marketing | Works, a virtual marketing services agency.
As business grew through the 90’s, clients were increasing their investment in paid advertising – both large and small. Vector Media was spun-off as a separate business unit designed to service that very specialized requirement for media planning and buying.