We discuss developments in media planning, buying, the business of advertising, career advice and generally comment on the marketing implications of our changing media landscape.
By Veronica Engelberts
In this three part series, we’ll review the characteristics and skills that can make you an effective media planner and buyer, or if you are an advertiser, a discerning buyer of media services! A quick note – my perspective is from a smaller agency where the lines between planning and buying are often blurred. Your results may vary if you are working at or with a large buying shop.
By Veronica Engelberts
At a recent new business pitch our firm was grilled on our ability to negotiate the lowest possible media costs. The client perception was that a smaller agency would lack the clout to deliver low media costs. This is how we addressed this very good question.
Meet with a Vector Media representative to kick-start your media planning and buying strategy.
One Change is a charitable foundation that works with partners to design and implement community-based smart energy and environmental choice campaigns. Vector developed a paid media strategy for One Change's Fuel Efficiency Campaign, an innovative social marketing campaign designed to change and improve the attitudes and behaviours of Ontario drivers. For more information contact veronica@vecmedia.com.
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Today’s advertising environment is complex, rapidly changing and sometimes confusing - to customers and marketers alike. At Vector Media we strive to reduce the guesswork and false economies in the media planning and buying process, making it strategic, creative, and cost effective!
Our offices are located in the heart of Ottawa's Hintonberg-Wellington Village Corridor
6 Hamilton Avenue, Suite 204Tel: (613) 789-7331
