our blog

We want to help marketers navigate and use the amazing media “multi-verse” to achieve their communication objectives.

We discuss developments in media planning, buying, the business of advertising, career advice and generally comment on the marketing implications of our changing media landscape.

4 Ways to be a GREAT Agency Client

As an agency in the vast marketing / advertising ecosystem, we understand our position in the client > service continuum and are always thrilled that our clients would entrust us with important advertising decisions and resources. Of course, the onus is on the agency to best address client needs and objectives. However, I believe client methods, actions and culture also play an important role in the quality and value of the work we deliver. As agencies, we should be helping our clients to be GREAT clients!

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CBC “Ad-Free” ? A Media Agency Perspective

The CBC has introduced an ambitious proposal to go all-in on public broadcasting, dropping advertising altogether and investing in building Canadian culture, closely following the fully publicly funded BBC model. While the sky would not fall if CBC stopped selling advertising, it would mean a diminished paid media environment.

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Five Old School Mistakes Creeping into Digital and Social Media Planning

Rob is Vector Media’s Director of Research and Strategy Integration. The near-ubiquitous availability and always-on nature of the Internet has changed how consumers learn about, consider and make decisions regarding almost everything: purchases, politics and even the causes they support.  We live in a world where Marshall McLuhan’s prophetic claim that “the medium is the […]

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How to Be a Great Media Planner (and Buyer). Part 1 of 3: Hard Skills for Media Planning

In this three part series, we’ll review the characteristics and skills that can make you an effective media planner and buyer, or if you are an advertiser, a discerning buyer of media services! A quick note – my perspective is from a smaller agency where the lines between planning and buying are often blurred. Your results may vary if you are working at or with a large buying shop.

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