We want to help marketers navigate and use the amazing media “multi-verse” to achieve their communication objectives.
We discuss developments in media planning, buying, the business of advertising, career advice and generally comment on the marketing implications of our changing media landscape.
Five Old School Mistakes Creeping into Digital and Social Media Planning
By Rob Woyzbun
Rob is Vector Media’s Director of Research and Strategy Integration. The near-ubiquitous availability and always-on nature of the Internet has changed how consumers learn about, consider and make decisions regarding almost everything: purchases, politics and even the causes they support. We live in a world where Marshall McLuhan’s prophetic claim that “the medium is the [...]
How to Be a Great Media Planner (and Buyer). Part 1 of 3: Hard Skills for Media Planning
By Veronica Engelberts
In this three part series, we’ll review the characteristics and skills that can make you an effective media planner and buyer, or if you are an advertiser, a discerning buyer of media services! A quick note – my perspective is from a smaller agency where the lines between planning and buying are often blurred. Your results may vary if you are working at or with a large buying shop.
Is The CBC Really Moving Forward? Season 2012 Commentary and Analysis
By Regan Mathurin
Vector Media attended the CBC’s Fall 2012 launch party on May 10/2012. While there was some evidence of innovation, it was mostly touting of existing content and programming, making one wonder what exactly was moving forward?
Why Low Cost Media Strategies Don’t Always Work
By Veronica Engelberts
At a recent new business pitch our firm was grilled on our ability to negotiate the lowest possible media costs. The client perception was that a smaller agency would lack the clout to deliver low media costs. This is how we addressed this very good question.