Vector Media is an independent Canadian media planning and buying agency. We help our clients get the best results from their paid, owned, earned and shared media channels.
learn more about us →vector service snapshot
Vector offers several services for advertisers and/or their agencies. We’ve featured one of our services below – for more details on how we can help; please go to our services section.
Media Planning and Buying Training
Vector provides media planning and buying training on a custom basis. If you have an in-house media function and would like to build or reinforce best practices, we can design a series of media modules and toolkits to allow you to improve your media game. If you have a significant investment in paid or owned media, your company may benefit from enhanced media skills!
Our training features modules for planning and buying traditional off line media, on-line planning and buying, SEM planning and execution as well as leveraging social media channels. We also provide training on media administration, including basic financial management of campaign implementation.
For more information, contact veronica@vecmedia.com.
some of our recent work
The Great Waterway
Laced together by the sparkling St Lawrence River, Rideau Canal, Bay of Quinte and Lake Ontario, The Great Waterway serves up all the ingredients for a perfect getaway, and features some of the Province’s most historic and beautiful destinations. Working in collaboration with CMK Tourism Marketing and Alphabet Creative, Vector Media developed and implemented a paid media strategy for The Great Waterway’s 2011 launch, designed to build awareness and drive traffic to its website. Advertising strategies targeted consumers in Toronto, Ottawa and Montreal, with an integrated television, online, newspaper and magazine campaign.
For more information contact
veronica@vecmedia.com
we've been blogging
Everyone at Vector has a point of view or favourite topic to discuss. Check out our most recent post and be sure to explore the archives.
Is The CBC Really Moving Forward? Season 2012 Commentary and Analysis
By Regan Mathurin
Vector Media attended the CBC’s Fall 2012 launch party on May 10/2012. While there was some evidence of innovation, it was mostly touting of existing content and programming, making one wonder what exactly was moving forward?
vector media word of the day
The media world and all its channels are constantly evolving. We provide definitions to help navigate.
Media: Paid, Owned and Earned (POEM)
POEM Planning Model. An approach to communication planning that involves allocating messaging, content and media selection according to the customer’s decision or purchase journey. Requires allocating resources (people, time and money) to ensure content is available in a manner best suited for the customer, yet considering efficiency as well as supporting sharing (the earned component).
RSS Feed →