We are thrilled to welcome The Great Canadian Gaming Company (GCGC) and their new Ontario properties (Shorelines Casino in Gananoque, and Kawartha Downs in Peterborough) to the Vector client roster. Vector Media will be responsible for paid media planning and buying for these two properties as well as a new casino in development.
For more details or questions contact firstname.lastname@example.org.
With almost 6 million Canadians living with the pain of arthritis, The Arthritis Society has launched a multi-year initiative to involve Canadians in the pursuit of care and reducing the impact of the pain caused by arthritis. Working in collaboration with Armstrong Partnership (creative) and Diamond Integrated Marketing (digital), Vector Media developed and implemented media strategies designed to drive traffic to a dedicated web site in order to capture the experience of Canadians suffering from arthritis, and to initiate dialog between members of the arthritis community. Media emphasized digital channels, targeting Canadians nationally.
For more information contact
Our blog and articles are meant to provide marketers and advertisers with knowledge and insight that may help answer burning questions or just help in navigating our complex media landscape. Check out our current post and be sure to explore the archives.
Our latest entry looks at the interesting topic of client – agency evaluation – and the case for agencies to evaluate their clients.
By Rob Woyzbun
The CBC has introduced an ambitious proposal to go all-in on public broadcasting, dropping advertising altogether and investing in building Canadian culture, closely following the fully publicly funded BBC model. While the sky would not fall if CBC stopped selling advertising, it would mean a diminished paid media environment.