Vector Media is an independent Canadian media planning and buying agency. We help our clients get the best results from their paid on-line and off-line media channels.
vector service snapshot
Vector offers several services for advertisers and/or their agencies. We’ve featured one of our services below – for more details on how we can help; please go to our services section.
Media Planning and Buying Training
Vector provides media planning and buying training on a custom basis. If you have an in-house media function and would like to build or reinforce best practices, we can design a series of media modules and toolkits to allow you to improve your media game. If you have a significant investment in paid or owned media, your company may benefit from enhanced media skills!
Our training features modules for planning and buying traditional off line media, on-line planning and buying, SEM planning and execution as well as leveraging social media channels. We also provide training on media administration, including basic financial management of campaign implementation.
For more information, contact veronica@vecmedia.com.
some of our recent work
One Change
One Change is a charitable foundation that works with partners to design and implement community-based smart energy and environmental choice campaigns. Vector developed a paid media strategy for One Change's Fuel Efficiency Campaign, an innovative social marketing campaign designed to change and improve the attitudes and behaviours of Ontario drivers. Advertising supported the program's launch in over 20 Ontario cities and towns in the Fall of 2010, with an integrated online, radio and newspaper advertising campaign.
For more information contact veronica@vecmedia.com.
we've been blogging
Everyone at Vector has a point of view or favourite topic to discuss. Check out our most recent post and be sure to explore the archives.
How to Be a Great Media Planner (and Buyer). Part 1 of 3: Hard Skills for Media Planning
By Veronica Engelberts
In this three part series, we’ll review the characteristics and skills that can make you an effective media planner and buyer, or if you are an advertiser, a discerning buyer of media services! A quick note – my perspective is from a smaller agency where the lines between planning and buying are often blurred. Your results may vary if you are working at or with a large buying shop.
vector media word of the day
The media world and all its channels are constantly evolving. We provide definitions to help navigate.
Media: Owned, Earned and Paid
Paid media is a channel that has been purchased (on-line, mobile assets, traditional broadcast, out-of-home etc.). Typical paid media would include paid search (vs. organic), broadcast or print advertising, etc. We would put product placement in this category.
who is vector media ?
Today’s advertising environment is complex, rapidly changing and sometimes confusing - to customers and marketers alike. At Vector Media we strive to reduce the guesswork and false economies in the media planning and buying process, making it strategic, creative, and cost effective!
what we've been tweeting
get in touch with us
Our offices are located in the heart of Ottawa's Hintonberg-Wellington Village Corridor
6 Hamilton Avenue, Suite 204Ottawa, Canada
K1Y 4R1
Tel: (613) 789-7331
