Vector offers several services for advertisers and/or their agencies. We’ve featured one of our services below – for more details on how we can help; please go to our services section.
With over 20 years of media research, planning and buying experience, Vector Media can provide you with an objective, third party review of your existing media strategies, buys or even administrative processes. Whether you have an in-house media unit or use an advertising agency, Vector can help you improve your media performance and effectiveness. To make sure we remain perfectly objective – our policy is not to solicit our audit clients for 12 months following our audit engagement.
For more information, contact firstname.lastname@example.org.
Laced together by the sparkling St Lawrence River, Rideau Canal, Bay of Quinte and Lake Ontario, The Great Waterway serves up all the ingredients for a perfect getaway, and features some of the Province’s most historic and beautiful destinations. Working in collaboration with CMK Tourism Marketing and Alphabet Creative, Vector Media developed and implemented a paid media strategy for The Great Waterway’s 2011 launch, designed to build awareness and drive traffic to its website. Advertising strategies targeted consumers in Toronto, Ottawa and Montreal, with an integrated television, online, newspaper and magazine campaign.
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Our blog and articles are meant to provide marketers and advertisers with knowledge and insight that may help answer burning questions or just help in navigating our complex media landscape. Check out our current post and be sure to explore the archives.
Our latest entry digs into a growing challenge for marketers and advertisers – how not to lose the plot when shiny new things abound in our industry.
By Rob Woyzbun
The media world and all its channels are constantly evolving. We provide definitions to help navigate.
Related to: buzzword / big data / ad exchanges / real time bidding / predictive modelling. Programmatic media buying is the automation of digital media buying (on industry defined platforms, e.g. display, video, mobile, etc.) that integrates real-time ad performance with consumer digital behaviour data in order to optimize efficiency (cost) and impact (message at the right time, right place and right price). Predicted by advocates to be a digital advertising “game changer”.